on 31 January, 2014
Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.
Shui Jing Fang Red Fortune launches for Chinese New Year
18 December, 2013
Diageo has released the special edition baijiu Shui Jing Fang Red Fortune to travel retail ahead of Chinese New Year.
Diageo poised for baijiu opportunities
23 August, 2012
CEO of Diageo, Paul Walsh, has outlined the potential of the global baiijiu market and has stated that the company is ready for further acquisition in the category.
Diageo launches a Chinese white spirit to the UK market
04 July, 2012
Diageo, has launched Chinese white spirit brand, Shui Jing Fang, onto the UK domestic market.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
